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SAN JOSE, Calif., Feb 13, 2012 (BUSINESS WIRE) -- Altierre Corp., a provider of ultra low power wireless technology that enables e-signage and dynamic pricing solutions for retailers, announced today that retail industry veteran and former Longs Drug Stores CEO Steve Roath has joined the company's board of directors.

"The addition of Steve Roath to our board affirms that industry leaders who understand the power of our technology believe in its ability to solve critical problems and deliver productivity improvements for large retail chains," said Altierre CEO Sunit Saxena. "In addition to his wealth of contacts, we will benefit tremendously from Steve's insider perspective into the complexities of retail management, both at the store and the chain level."

Altierre recently announced several key milestones achieved in 2011 including record revenue growth and surpassing the one million mark in both RF chips and digital signs shipped. Altierre's proprietary wireless technology is operating in more than 1,000 retail stores across the country. This technology delivers cost savings, additional revenue opportunities and other important benefits for several of the largest national chains representing department stores, grocery, drug and convenience stores.

"Online retailing is adding a dynamic element to the already highly competitive retail environment. Bricks & mortar retailers have to become more nimble and dynamic in their promotional offeri...

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http://financial.shaw-capitalworkingmanagement.com/2011/07/shaw-capital-working-management-news-worldwide-twitter-tests-new-ad-types/

http://online.wsj.com/article/SB10001424053111904800304576474100156000380.html

JULY 29, 2011

BY AMIR EFRATI

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.

Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%.

http://financial.shaw-capitalworkingmanagement.com/

http://online.wsj.com/article/SB10001424053111904800304576474100156000380.html

JULY 29, 2011

BY AMIR EFRATI

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.

Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%.